Does Your Marketing Grab Your Prospects Attention?

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How to Get Attention Newspaper Headline ExposureDoes Your Marketing Grab Your Prospects Attention?

Do your marketing messages compel your prospects to buy what you sell? Do they tap into their basic emotions? Are you aware that prospects buy on emotion and justify their purchase with logic?

What you need to know…

Your marketing must convince your prospects that you offer “extraordinary value.” And it must resonate with them emotionally. Simply telling them that you’re the best at what you do won’t work. You can’t just say you’re trustworthy, reliable and exceptional. That’s the same thing your competition does. Prospects don’t believe you. You MUST educate them as to why you’re trustworthy, reliable and exceptional.

Why you need to know this…

To consistently attract more clients to your business… and to effectively convert prospects into clients, it’s critical that you create a series of short, clear and concise messages that compel your prospects to instantly want to know more information about your product or service. These short messages must focus on the benefits your business provides to them, and on the value you provide that your competition doesn’t.

When you create compelling messages that quickly and clearly articulate what you do and the value you provide, interested prospects will feel compelled to seek you out for additional information. In other words, a well-crafted message “pre-qualifies” your prospects for you… allowing you to focus your limited time and efforts on those prospects that are truly interested in what you sell.

The cost to you if you fail to act…

A well-crafted and well-developed message can generate a tremendous number of new leads for your business each and every time you use it in your marketing. This same information is then incorporated into scripts that you or your staff will use to convert interested prospects into actual paying clients. It doesn’t do you any good to generate a thousand interested leads if you don’t know what to say to them to convert them from leads into sales.

Marketing is always the key to small business success, and the small business owner who learns the process to creating and implementing great marketing will dominate their industry.

To take a Test Drive on our system visit http://PaulDuncan.com.au/guidedtour

To your success,

Paul Duncan

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out our CEC  E-Learning Marketing System It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the CEC  E-Learning Marketing System with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. click here to see for yourself.

 

Procrastination-The Killer to Business Success

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nrm_1420204795-procrastination-flowchart-2[1]Procrastination-The Killer to Business Success

Procrastination –Avoidance of doing a task which needs to be accomplished in place for a more pleasurable one? This is how the Wikipedia defines the meaning..

In my day to day journey helping business owners I define it as the “SHELF DUSTING SYNDROME” You may think that dusting is not pleasurable experience, but the point I make is that I find the tasks or jobs that NEED to be done are avoided and replaced with JOBS we THINK are important.IE: “We really need to clean the office” or my favorite “I really needed to check my E-Mails “

This avoidance can start at any age – I came home last week and caught my 15 year old son cleaning his room!!  For a short moment I was proud (whose teenager son cleans his room without being asked?) after some poking I discovered that he should have been studying for an important test the next day. But in his view having a clean room was more important?

20% of people will identify that they are chronic procrastinators and is now part of their lifestyle. I believe we all avoid some things so maybe the other 80% are busy “Shelf Dusting “ and will think about it tomorrow J How do you identify a procrastinator? Well you will find that they avoid doing things in all aspects of their life, including not paying bills on time, late income tax returns or just  leaving Christmas shopping to the last minute.

I have found, in studying and modeling successful business owners and leaders that 100% DO NOT PROCRASTINATE, if some things need to be done, it is done now and not left for later.  Food for thought if you are struggling in your business.

MY 3# main reasons on WHY people procrastinate so much are around..

  1. The FEAR –
  • The FEAR of FAILURE?
  • The FEAR of Success?
  • The FEAR of the consequence of DOING the task/Job?
  • The FEAR of the consequence of NOT DOING the task/Job?
    1. If I don’t make a decision or don’t do the task I cannot be blamed for it
    2. Thrill seekers – I like the last minute rush to finish it..
  • I work better under pressure ( NO one works better under pressure )
  • I will do it tomorrow before the Deadline? (Tomorrow never comes?)

So what are my ways to overcome Procrastination?

  • Be honest on why I am putting it off. Do I have FEAR? Will it be Beneficial or Detrimental to others?
  • Commit to doing it ( to myself or someone else )
  • Prepare – Outline or document how and when I will compete the task or job.
  • Reward – I find that after I complete an important task (that I don’t like doing) I reward myself for a job well done. Could be an early day off work or taking my partner to dinner.
  • AS Nike says – JUST DO IT

I hope this will help you all TAKE some action as I always say..

“Information without action is USELESS”

Stop procrastinating and reading this – NOW GO and do what you have been putting off!!

 

Paul Duncan

Marketing and Lead Generation Expert

P: 0433440881

E: Paul@paulduncan.com.au

www.paulduncan.com.au

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out my CEC Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

I created the Marketing System with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multi million dollar businesses. click hereto see for yourself.

Change Your Mind Set -Change Your Life-Million Dollar Mindset

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If you’ve been looking for simple, proven and tested, step-by-step methods for generating more leads for your small business, and create wealth and a marketing dominating position in your industry you need to change your mindset.

I want you to stop for a moment and think about all the advertising you’ve seen over the past week. How many of those actual ads can you name off? Researchers estimate that over the past seven days, you have been exposed to as many as 117,000 ads based on national averages. So out of 117,000 ads, how many can you name?

If you’re fairly attentive, you may be able to come up with 3 or 4 specific ads… but I’ll bet that’s because you probably see those ads over and over… week in and week out. Let’s face the facts… repetition works. When you see any advertisement multiple times every day you’re bound to eventually begin to recall the ad. But now answer this question.

What few ads you do remember, how many of their products or services have you bought? I’ll admit that I personally love the baby or animal commercials on TV and YouTube. I think they’re a scream. If I hear one of their ads come on the TV and I’m in the other room, I’ll actually stop what I’m doing and go watch it. But, I don’t ever take action. Never have, never will. Why should I?

Businesses today are led to believe that all they have to do to build a successful business is create some type of attention-grabbing form of marketing and they will generate leads at will. Nothing could be further from the truth. And that’s just in the area of marketing. What about generating fast cash flow?

EVERY small business needs to generate fast cash flow.

So how do you do that as a small business owner? What about generating profits? Generating more cash flow is great… but not if you don’t get to put any of it in your pocket at the end of the day. How would you like the answers to all of these problems?

Firstly …there are 3 common mistakes business owners make in developing wealth in their business.

  • Mistake #1 they fail to get professional help.
  • Mistake #2 they don’t know the fundamentals required to successfully market their business and attract as many new clients as their business can handle.
  • Mistake #3 they have no idea how to use their marketing to generate immediate cash flow.

Let’s explore these three, and show you how you can easily and systematically overcome them all.

Mistake #1… Small business owners fail to get professional help. Can you name me just one professional athlete who does NOT have a coach? There aren’t any. Tiger Woods has 9 coaches guiding him in everything from his golf game to his financial investments. But do small business owners really need professional help?

Remember the TV ads we previously discussed? Those ads are created by “professionals.” Unfortunately, those professionals have no clue what they’re doing. Everything they’re doing in marketing and advertising today is wrong! But let me prove that to you right now.

If you currently use any form of marketing such as a print ad, brochure, postcard, flyer… or for that matter… your company website, take it out and look at it carefully. And if you don’t have any form of marketing right now, stop reading for a few minutes and take out a sheet of paper and sketch out what you think would make for an effective ad for your business.

It doesn’t have to be anything formal or fancy… just create a basic outline of the ad and where you would locate the various elements on the page. Do this right now. Now that you have your ad… or a mockup of your ad sitting in front of you…

Let Me Provide You With The Little Known Secrets That Produce More Leads Than Your Business Can Handle.

99% of all marketing professionals DON’T know the lead generation secrets I’m about to reveal to you. This information is so powerful and compelling; it will position you in the top 1% of all lead generation professionals today. This example will show you why every small business owner should acquire a step-by-step roadmap as they start to generate leads for their business.

Here’s what a true marketing professional will know… and help you implement into your marketing. It’s known as the “conversion equation.” this conversion equation will make sure you NEVER have to compete on price. Instead, you will start selling your product or service for what it’s really worth.

You’ll drive in more leads and increase your advertising response by 10 to more than 100 times. You will convert a higher percentage of those leads and dramatically increase your number of sales. You will get a bigger bang for your marketing buck. The bottom line is this… you will literally create a profit faucet that you will have TOTAL control over.

First, you MUST understand what marketing is supposed to do. Its purpose is actually three fold…

  • Its first job is to capture the attention of your target market.
  • Second, it must give them the hope that reading or listening to your marketing will give them enough information to help them make the best decision possible when buying whatever you sell. In other words, train and teach them how to recognize the true value of your product or service… and conclude that you… and you alone… offer the best value versus your competition.
  • Marketing’s third job is to lower the risk of taking the next step in the buying process… and if necessary… continue to educate the prospect regarding the value you offer.
  • Marketing that accomplishes these three objectives will result in your prospects and customers coming to one single conclusion… that they would have to be an absolute fool to do business with anyone else but you, regardless of price.

It’s estimated that as many as 96% of all small businesses fail within their first 5 years. The main reason for this tremendously high failure rate has to do with the lack of expertise when it comes to generating leads and making the phone ring. Most small businesses don’t know anything about those three things we just discussed that marketing is supposed to do.

When You Can’t Communicate the True Value Your Business Offers, You’re Doomed to Forever Compete on Price

The conversion equation will change all of that for you forever. It’s going to be the backbone of your strategic marketing plan. It’s the foundation on which everything else we build for you is based. Let me give you a quick overview of the conversion equation has four main components…

First, we must Interrupt your prospect.

We must get your qualified prospect to pay attention to your lead generation marketing. Simple enough to say, but a lot more difficult to pull off in real life unless you understand what you’re about to learn here. The interrupt is done through your headline if your marketing is in print… or it’s the first thing you say if you’re marketing through radio or TV.

The second component is Engage.

Once your prospect is interrupted, it’s critical we give your reader the promise that information is forthcoming that will help the prospect make the best buying decision possible. In other words, it must help facilitate their decision to pick you over anyone else. This is the job of our subhead line.

The interrupt is our headline that highlights a specific problem that your prospects are looking for a solution to… and the engage is our subhead line that promises them that you offer a solution to the problem we mentioned in our headline.

The third component we need to include is Educate.

Once we’ve interrupted and engaged your prospect, we have to give information that allows them to logically understand how and why you solve the problem they’re facing. This is accomplished by giving detailed, quantifiable, specific and revealing information. This is typically done in the body copy of your ad. When we educate, we need to reveal to your prospects the important and relevant information they need to know when making a good decision, and that your business… and yours alone… provides it to them. The interrupt and engage hit the prospects emotional hot buttons. Educate is the logic they need to justify picking up the phone and calling you.

The fourth and final component of our conversion equation is your Offer.

Now that we’ve interrupted your prospect based on problems that are important to them… engaged by a promise of the solution… and they’ve examined the educational information that makes your solution real and believable… the last step we need to take is to give them a low risk way to take the next step in your sales process. We do this by offering a free marketing tool, such as a report, brochure, seminar, audio, video or something that will continue to educate them. Your offer will allow your prospect to feel in control of their final decision to call and buy from you.

So our conversion equation is interrupt, engage, educate and offer and together they equal market domination.

Now here’s the problem. Most marketing today only contains two of these components. They interrupt by throwing something at you that’s either familiar like Tiger Woods… or unusual like a monkey or talking pets. Sometimes they like to use both. Then once they grab your attention, they make you some type of offer such as “call now for whatever.” They have left out the engage and the educate, and marketing seldom succeeds when that happens.

In fact, the only time this type of marketing does succeed is when you can afford to run the ad over and over nonstop for an extended period of time. M&Ms – Melts in your mouth, not in your hands…. and things go better with Coke have literally been rammed down our throats by Fortune 500 types. After hearing these slogans thousands of times, of course we’re going to remember them. But how can a small business owner like you that doesn’t have a billion dollar marketing budget successfully market your business. The answer… you can’t… UNLESS you follow our entire conversion equation.

 

This Is Why Every Small Business Owner Needs To Seek Out Our Professional Help.

But finding professional help is often frustrating… and at times, costly. That’s why I wanted to teach you our conversion equation of interrupt, engage, educate and offer. Now you know our conversion equation… and you can use it when seeking out the professional help you need for your business.

And by the way, did you notice that in the information we just discussed we also covertly covered mistakes #2 and #3.

Earlier I said that the second biggest mistake small business owners make involved the fact that they don’t know the fundamentals required to successfully market their business and attract as many new clients as their business can handle.

Well, now YOU do know the fundamentals… and you can use them to out-market and outsell your competition and create a market-dominating position for your business… and then insert that position into your marketing by following our conversion equation to the letter.

And the third biggest mistake small business owners make focused on the fact that they have no idea how to generate immediate cash flow.

When you follow our conversion equation in every form of marketing you do… from your business cards to your company website, the financial results are instantaneous and immediate. And best of all, our conversion equation can work for your business as well… producing immediate results. Our conversion equation contains the fundamental components you need to insure your business is successful from this point forward. The conversion equation will make your phone ring and position your business as the dominant force in your market. It provides the marketing foundation that will enable you to generate immediate cash flow.

If you’re not generating enough leads, cash flow or wealth from your business or frustrated with clients you keep missing out on, the information in this chapter has the power to help you have a Million Dollar Mindset

But if, and only if your actually use it!

INFORMATION WITHOUT APPLICATION IS WORTHLESS

Paul Duncan

Marketing Stagiest

Competitive Edge Coaching

Struggling to Generate Leads in your Business?

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attracting-people-clipart-3Are you a small business owner that is struggling to generate leads in your business? or just tired of spending your hard earned money on marketing that doesn’t work ?
Competitive Edge Coaching with it proven ,marketing strategies and online tools and resources can help you increase leads – convert those leads in to tangible sales that in turn will improve cash flow so you will never lose money on your marketing Activitys again

TO hard to believe ?- then put us to the test – book a convenient time for a FREE Marketing Makeover Session –where will Guarantee to discover a minimum of $10’000 hidden in your business in less than 45 mins

BOOK A CONVENIENT TIME HERE

https://my.timetrade.com/book/D79HP           to secure your spot before they are taken

GIVE YOUR BUSINESS THE EDGE –THE COMPETITIVE EDGE
Competitive Edge Coaching with it proven ,marketing strategies and online tools and resources can help you increase leads – convert those leads in to tangible sales that in turn will improve cash flow so you will never lose money on your marketing Activity’s again

To your success,

Paul Duncan

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out my CEC Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

I created the Marketing System with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multi million dollar businesses. click hereto see for yourself.

 

How to get a COMPETITIVE EDGE and a better return on your Marketing efforts!!

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ROI

It a new year and as each new year begins and another closes , I spend some time in the first month reviewing changes and new methods of Marketing to not only help my business  but to share those ideas, tools and resources back to my clients and connections.

In doing this exercise this year it has reinforced that some fundamentals don’t change and following some simple guidelines can produce Massive results for less effort when marketing your products or services..

One of these fundamentals is “THE BUYERS JOURNEY”  the step by step thinking we all go thorough when making a decision to purchase anything from Fruit and Veg to Hiring a Trades person and anything in between ..

To fully understand the concepts around effective marketing and how people buy you must recognize that we are all FUTURE buyers or NOW buyers of any product or services!!

 

 

To break it down – FUTURE BUYERS represents 95%-98%  of the current market where the other 2% -5% are NOW BUYERS

Unfortunately (or fortunate for YOU) most business owners MARKET to the NOW Buyers rather than the FUTURE Buyers– Let me explain further …

 

In previous blogs and posts I have spoken how important it is to do “STRATEGIC MARKETING” rather than “TACTICAL MARKETING”

IE:

TACTICAL MARKETING -tries to jump the prospect instantly from point  A- to point Z

Where..

STRATEGIC MARKETING – Understands that prospects gather information and takes the prospects from A to B to C until Z or when the Buyer goes from a FUTURE BUYER to a NOW BUYER and purchases your product or service?

 

The timing all depends on the particular product and service on When the buyer will purchase –For example  we can go through the week as a FUTURE buyer for “FISH and Chips” I have a Flyer from my local Fish & Chippy shop stuck on my Fridge – Come Friday I go to a NOW buyer –WHO DO I CALL ?

The point is would you rather be spending money on marketing to 2%-  5% of the market or get a better return marketing to the 95%-98% of the market ??

For more advise on How you can implement this in to your Marketing Mediums –Please book a FREE call with me here https://www.timetrade.com/book/D79HP

To your success,

Paul Duncan

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out my CEC Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

I created the Marketing System with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multi million dollar businesses. click hereto see for yourself.

 

 

 

How to Maximize your “GOALS” in 2018

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Paulduncan.com.au

 

WE are almost in to a new year “2018” Not sure where the last year went ? If you are like  me the year slipped away very quickly …

In this segment i wanted to share another concept approach around  MAXIMIZING your goal in 2018 .. Like me you probably using the S-M-A-R-T rule template when planning your goals ..  I have been following a different model that i have found effective  – C.R.E.A.T.E. Read on to find out more …

How you write your goals will have a direct impact on whether the achievement of those goals is successful or not. I believe proper goal setting is a definite way to take charge of your destiny and create your future the way you want it to occur. Understanding how to write your goals is an important part.

The first step is you must write your goals down. I’ve heard many people say they have their goals in their head and don’t need to write them down. My response – you also have all the reasons why you haven’t, can’t won’t achieve your goals in your head. You have the excuses and limitations in your head.  Get your goals written down on paper.

There is a second reason I say get your goals written down on paper – when you can articulate what it is you want to achieve, you are much more likely to obtain success in achieving them. Writing them down gives you a certain amount of clarity about what it is you want.

Here’s what C.R.E.A.T.E stands for:

C – Concise and Clear

Your goals need to be concise and clear – very specific on what you want to achieve. If your goal is a financial goal, how much money do you want to earn? What is that amount? If you goal is a weight loss goal, how many pounds/kilos do you want to lose? Be very specific and Clear about what you want to achieve.

R – Realistic

Your goals need to be realistic for you. You have probably heard the saying “most people over estimate what they can achieve in a year and under estimate what they can achieve in a life-time”. Is your goal realistic in terms of resources, skills and skillsets, and time? If you are a person who is very good at achieving the goals you set for yourself, then I recommend you raise the bar a little and stretch yourself when setting your next goals. That would be realistic for you. If on the other hand you are a person who sets goals and rarely achieves them, then I suggest you scale your goals back a bit. At least until you can get a record of success under your belt first.

E – Ecological

This simply means; is your goal safe for you, safe for others, and safe for the planet? If you can say yes to all three possibilities, then it’s a good goal. To make it a great goal, ask yourself; Is it good for me, good for others and good for the planet?

A – As If Now

To make your goal as true as possible for you, write it in present tense. Einstein again said, “time is relative” so I like to think of my goals as being memories that I toss out into the future as opposed to the past. Write your goal using the following words: I am / I have ________ As Neville says in his book “The Power of Awareness” – Act as if. Act as if the goal has already happened. The first step of that is to write the goal down as if you have just achieved it.

T – Timed and Towards the Positive

Every goal should have a date on it. That way you can’t succumb to the trap of tomorrow-ing yourself. Or next month-ing yourself. eg. Next month I’ll have… The problem with this is that there is always a next month, so there is no conclusion for when the goal should occur! You must let the universe know when you would like the goal delivered by. Always put a date on it.

The second part of the T is towards the positive. You need to make sure the goal is stated in a manner that is TOWARDS what you want rather than away from what you don’t want. For example:

It is now 10th May 2019. I have no more debt on my credit cards. – This statement is AWAY from what you don’t want (debt on your credit cards). Your goal would be better written as; It is now 10th May 2019. I have a zero balance on all my credit cards.

E – Evidence Procedure or End Step

This is what i believe ids the MOST IMPORTANT STEP of the whole CREATE process. This last step is what makes your goal SO compelling, you would do anything to achieve it! HOW will you know you have achieved your goal? What is the last step that has to happen? What is the evidence that you need to see, hear, or feel to know that the successful completion of your goal has just occurred? Picture that, and write that down in your goal. Keep it clear and concise, realistic, ecological, in present tense and towards what you want.

For example – if your goal is to weight a certain weight, how will you know? Will you fit into certain clothes? Will you be standing on a set of scales? If your goal is to go to the Caribbean for a holiday, what is the last step or evidence procedure for you to know you are going? Is it booking the tickets, paying for the tickets, boarding the plane, or landing at your destination? Get very clear on the Evidence Procedure or End Step.

Now that you know how to write your goals, it’s time to implement them. Writing your goals is just the first step to achieving them. You now need a plan or strategy to ensure you are on path to achieving your goals.

To your success,

Paul Duncan

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out my CEC Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.
I created the Marketing System with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multi million dollar businesses. click hereto see for yourself.

3 Marketing and Lead Generation tips to Dominate Your Market

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  • dominate-the-competition

  • Define Your Target Market

Many businesses can’t answer the question: Who is your target market? They have often made the fatal assumption that everyone will want to purchase their product or service with the right marketing strategy.

A target market is simply the group of customers or clients who will purchase a specific product or service. These groups of people all have something in common, often age, gender, hobbies, or location.

Your target market, then, are the people who will buy your product or service. This includes both existing and potential customers, all of whom are motivated to do one of three things:

  • Fulfill a need
  • Solve a problem
  • Satisfy a desire

To build, maintain, and grow your business, you need to know who your customers are, what they do, what they like, and why they would buy your product or service. Getting this wrong – or not taking the time to get it right – will cost you time, money, and potentially the success of your business.

  • Never compete on PRICE only VALUE

 Most business owners compete on price and wonder why they are not making a profit at the end of the day. This is due to business owners not knowing the fundamentals of marketing –how –What-Where –Who – Most Business owners DON’T know the lead generation secrets I’m about to reveal to you. This information is so powerful and compelling; it will position you in the top 4% of all business owners that don’t compete on price today. This example will show you why every small business owner should acquire a step-by-step road map as they start to generate leads for their business.

Here’s what a true marketing professional will know… and help you implement into your marketing. It’s known as the “conversion equation.” This conversion equation will make sure you NEVER have to compete on price. Instead, you will start selling your product or service for what it’s really worth.

You’ll drive in more leads and increase your advertising response by 10 to more than 100 times. You will convert a higher percentage of those leads and dramatically increase your number of sales. You will get a bigger bang for your marketing buck. The bottom line is this… you will literally create a profit bucket that you will have TOTAL control over.

Interrupt

You must get your qualified prospect to pay attention to your lead generation marketing. Simple enough to say, but a lot more difficult to pull off in real life unless you understand what you’re about to learn here. The interrupt is done through your headline if your marketing is in print… or it’s the first thing you say if you’re marketing at a networking event.

Engage.

Once your prospect is interrupted, it’s critical we give your reader the promise that information is forthcoming that will help the prospect make the best buying decision possible. In other words, it must help facilitate their decision to pick you over anyone else. This is the job of our subhead line.

The interrupt is our headline that highlights a specific problem that your prospects are looking for a solution to… and the engage is our subhead line that promises them that you offer a solution to the problem we mentioned in our headline.

Educate.

Once we’ve interrupted and engaged your prospect, we have to give information that allows them to logically understand how and why you solve the problem they’re facing. This is accomplished by giving detailed, quantifiable, specific and revealing information.

This is typically done in the body copy of your ad. When we educate, we need to reveal to your prospects the important and relevant information they need to know when making a good decision, and that your business… and yours alone… provides it to them. The interrupt and engage hit the prospects emotional hot buttons.

Educate is the logic they need to justify picking up the phone and calling you.

 Offer.

Now that we’ve interrupted your prospect based on problems that are important to them… engaged by a promise of the solution… and they’ve examined the educational information that makes your solution real and believable… the last step we need to take is to give them a low risk way to take the next step in your sales process. We do this by offering a free marketing tool, such as a report, brochure, seminar, audio, video or something that will continue to educate them. Your offer will allow your prospect to feel in control of their final decision to call and buy from you.

So our conversion equation is Interrupt, Engage, Educate and Offer and together they equal market domination.

  • Strengthen Your Marketing Message

The strength of your marketing message lies in its ability to speak to the specific wants and desires of your target market, and tap into their emotional reactions, or hot buttons.

When you push those hot buttons, you motivate your audience to take action. The more people you can motivate to take action, the more leads you’ll have in store and on the other end of the phone line.

A marketing message is simply a statement or phrase that you use to communicate information about your business to others. A strong marketing message will do four things:

  • Speak to the reader’s needs, wants or problems (hot buttons)
  • Offer a solution, advantage or benefit
  • Describe a point of difference
  • Motivate the reader to take action

The key here is to motivate your target audience to do something after they read or hear the message. It needs to be strong enough to entice the audience to ask for more information, visit the website, pick up the phone or walk in the store.

You should put your marketing message on every piece of marketing material your business uses for lead generation, so it has to be powerful and consistent and speak to the group of people that you have identified as your ideal customers. Strengthening your marketing message has the potential to dramatically increase your lead generation before you even change your existing strategies.

Work through the following questions to brainstorm and record the aspects of your business that you will communicate in your marketing message

  1. Use all the information you gathered about your target market to figure out what your customer’s hot buttons are.
  2. Describe the value or benefit that your product or service offers your customers.
  3. Think about the outcome of the value or solution that you provide.
  4. What is your company’s point of difference? Your U.S.P? What makes you stand out from the competition?
  5. Based on the notes you wrote in response to the above questions, summarize the information into a paragraph of 4 to 5 sentences.

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Paul Duncan
Marketing and Lead Generation Strategist
Author of “Dominate Your Market “
P: 0433440881
E: Paul@paulduncan.com.au
www.paulduncan.com.au  

Do You Have A Unique Selling Proposition? or Competitive Edge ?

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Give Your Business the Edge

If I were your prospective customer, why should I do business with you above any and all other options? Why would I be an absolute fool to buy what you sell from anyone else but you? That answer should be clearly articulated in the form of your USP.

What you need to know…

A USP or having a Competitive Edge is the single, most distinct and important benefit a business owner provides to their clients that’s different from their competition. It’s absolutely critical to not only create an effective and highly compelling USP, but to use it in every piece of marketing you develop, and in every form of communication you use with your clients and prospects.

Why you need to know this…

Your USP, working in tandem with your elevator pitch, creates a huge competitive edge for your business. Developed properly, it will separate your business from your competition, eliminate them in the minds of your prospects and have them saying to themselves that they would be fools to do business with anyone else but you.

For example, most business owners place the name of their business at the top of their business card. That’s the worst thing you can put there. No one cares who you are or what you do. They only care about the benefits your product or service offers to them.

Instead of a jeweler’s business card saying “John’s Jewelers,” what if it said this…

Discounted Diamonds – Unmatched Quality, Untouchable Price, Unbeatable Guarantee

In just a few words, would you feel like an absolute fool if you bought a diamond from anyone else but this jeweler? That’s the power of a well-designed USP.

The cost to you if you fail to act…

Do you have a Unique Selling Proposition?

What is your Competitive Edge?

Do you use it in every piece of marketing you create?

Do you have it prominently displayed on your business card?

If you don’t, you’re losing market share, a massive amount of potential revenue and the opportunity to dominate your market.

To take a Test Drive my CEC Marketing system visit http://PaulDuncan.com.au/guidedtour

To your success,

Paul Duncan

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out my CEC Marketing System. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the Marketing System with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. click here to see for yourself.

Can You Really Explode Your Revenue By 16 times?

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Add up your toiletries in your bathroom, and then count how many of them you use daily. You will discover you use about 20% of them 80% of the time. Your business is no different. 20% of what you do every day at work is producing approximately 80% of your total revenue. That also means that 80% of your daily activities produce only 20% of your total revenue.

What would happen if you could discover WHY 20% of your activities produce so much more revenue… and replace the remaining 80% of your non-productive activities with more activities like the 20%? You would see your revenue skyrocket by a factor of 16.

What you need to know…

If you can perform more of these “productive” activities, your revenue will explode. This explains why the wealthy work less and earn more… and why you need to learn how to work smarter, not harder. So why aren’t you currently performing these so-called “productive” activities?

The answer… you’re NOT doing the things you SHOULD be doing. You’re NOT doing the things that are your highest income-producing activities. It’s these activities that drive the revenue into your business.

Why you need to know this…

Answering the phone, responding to emails, ordering supplies, paying the bills, keeping the books, surfing the internet… are NOT high income-producing activities.

High income-producing activities are things like developing and creating new products or services, improving your current product or service, marketing that new product or service, developing joint venture relationships or affiliate programs, innovating your product or service so that it makes your business unique & superior, acquiring various elements of proof to use in your marketing such as testimonials or research.

These make up your highest income-producing activities… and these are the areas where you need to focus. Some of these you’re good at… you have “unique abilities” that lend themselves to these specific types of activities.

Others, you’re not so good at. The secret is to match them up properly so that you’re constantly performing your unique abilities in the areas that will produce maximum revenue for your business.

The cost to you if you fail to act…

Do you spend most of your day fighting fires instead of completing the vital few activities that will produce the greatest results… and the highest revenue?

Do you know specifically those few things you need to do daily that produce big results? Do you know how to match those few things with your unique abilities?

Do you know how to get rid of the minutiae that’s controlling your everyday activities and taking up your valuable time and energy… and replace that minutiae with the high impact activities that immediately produces income for you and your business?

How can you learn to develop these critical skills?

My CEC Marketing System helps you learn and develop these skills quickly and easily. Our program has been so successful around the world that we have been inundated with requests to share our secrets with the small business community that needs it the most.

We would be honored to share our expertise with you… and help you achieve real results in your business..

As an example, is it really possible for a business owner to work less and actually make more money? Is there a secret code or password that makes this magically happen, or is it being in the right place at the right time? The answer… none of the above.

It takes specific skills and strategies to make this happen, and I want to share some of those with you in my gift of a Test Drive. Just click here to see the most powerful lead generation and small business marketing program ever created.

People on our system have sent us testimonials and stories of exploding their revenue by as much as 16 times.

This program will teach you the secret process we use to help you focus on your highest income-producing activities. Once you do, you can literally skyrocket your revenue and profits!

To take a Test Drive on our system visit http://PaulDuncan.com.au/guidedtour

To your success,

Paul Duncan

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out My CEC Marketing System. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the My CEC Marketing System with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multi million dollar businesses. click here to see for yourself.

Good, Cheap, Fast

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Good, Cheap, Fast – where Good represents quality products and services, Cheap represents a low price, and Fast represents quick delivery or service.

There is an old theory that out of these 3 desires – a business can only ever satisfy 2 of them at any one time for customers.  Basically, the theory goes if you are the customer, your choice is “Good, Cheap, Fast – pick 2!”  In other words:-

  • Good service Cheap won’t be Fast,
  • Good service Fast won’t be Cheap, and
  • Fast service Cheap won’t be Good.

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IMAGE: Sourced from the internet. I was unable to locate the original source of the photo to credit, but thank you someone!

On the face of it, this sounds logical, but can this really be true?

I will tell you what is possible.  Fast can be achieved with more efficient processes, which in turn can also reduces cost, and can also make the product or service better!

Continue down this path and we are on our way to the trifecta of Good, Cheap and Fast.  Add some other variables like scale and technology, and we’re getting even closer.

Think outside the box and find ways to continuously improve and to give  your customers a better deal in all these three areas.  Be complacent and believe you can neglect one, at your own peril – you may find your customers picking your competitors over you!

You can develop these quickly and easily through my CEC E-Learning Marketing Program and  Business Growth Coaching Program. In fact, I want to give you a taste of the expert content you receive from us as a member in this program.

To take a Test Drive on our system visit http://PaulDuncan.com.au/guidedtour

Then sign up at paulduncan.com.au/one-on-one-coaching 

 

To your success,

Paul Duncan

P.S. I created the CEC E-Learning Marketing program with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multi million dollar businesses. click here to see for yourself.