Month: May 2018
Procrastination-The Killer to Business Success
Procrastination –Avoidance of doing a task which needs to be accomplished in place for a more pleasurable one? This is how the Wikipedia defines the meaning..
In my day to day journey helping business owners I define it as the “SHELF DUSTING SYNDROME” You may think that dusting is not pleasurable experience, but the point I make is that I find the tasks or jobs that NEED to be done are avoided and replaced with JOBS we THINK are important.IE: “We really need to clean the office” or my favorite “I really needed to check my E-Mails “
This avoidance can start at any age – I came home last week and caught my 15 year old son cleaning his room!! For a short moment I was proud (whose teenager son cleans his room without being asked?) after some poking I discovered that he should have been studying for an important test the next day. But in his view having a clean room was more important?
20% of people will identify that they are chronic procrastinators and is now part of their lifestyle. I believe we all avoid some things so maybe the other 80% are busy “Shelf Dusting “ and will think about it tomorrow J How do you identify a procrastinator? Well you will find that they avoid doing things in all aspects of their life, including not paying bills on time, late income tax returns or just leaving Christmas shopping to the last minute.
I have found, in studying and modeling successful business owners and leaders that 100% DO NOT PROCRASTINATE, if some things need to be done, it is done now and not left for later. Food for thought if you are struggling in your business.
MY 3# main reasons on WHY people procrastinate so much are around..
- The FEAR –
- The FEAR of FAILURE?
- The FEAR of Success?
- The FEAR of the consequence of DOING the task/Job?
- The FEAR of the consequence of NOT DOING the task/Job?
- If I don’t make a decision or don’t do the task I cannot be blamed for it
- Thrill seekers – I like the last minute rush to finish it..
- I work better under pressure ( NO one works better under pressure )
- I will do it tomorrow before the Deadline? (Tomorrow never comes?)
So what are my ways to overcome Procrastination?
- Be honest on why I am putting it off. Do I have FEAR? Will it be Beneficial or Detrimental to others?
- Commit to doing it ( to myself or someone else )
- Prepare – Outline or document how and when I will compete the task or job.
- Reward – I find that after I complete an important task (that I don’t like doing) I reward myself for a job well done. Could be an early day off work or taking my partner to dinner.
- AS Nike says – JUST DO IT
I hope this will help you all TAKE some action as I always say..
“Information without action is USELESS”
Stop procrastinating and reading this – NOW GO and do what you have been putting off!!
Marketing and Lead Generation Expert
P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out my CEC Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.
I created the Marketing System with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multi million dollar businesses. click hereto see for yourself.
If you’ve been looking for simple, proven and tested, step-by-step methods for generating more leads for your small business, and create wealth and a marketing dominating position in your industry you need to change your mindset.
I want you to stop for a moment and think about all the advertising you’ve seen over the past week. How many of those actual ads can you name off? Researchers estimate that over the past seven days, you have been exposed to as many as 117,000 ads based on national averages. So out of 117,000 ads, how many can you name?
If you’re fairly attentive, you may be able to come up with 3 or 4 specific ads… but I’ll bet that’s because you probably see those ads over and over… week in and week out. Let’s face the facts… repetition works. When you see any advertisement multiple times every day you’re bound to eventually begin to recall the ad. But now answer this question.
What few ads you do remember, how many of their products or services have you bought? I’ll admit that I personally love the baby or animal commercials on TV and YouTube. I think they’re a scream. If I hear one of their ads come on the TV and I’m in the other room, I’ll actually stop what I’m doing and go watch it. But, I don’t ever take action. Never have, never will. Why should I?
Businesses today are led to believe that all they have to do to build a successful business is create some type of attention-grabbing form of marketing and they will generate leads at will. Nothing could be further from the truth. And that’s just in the area of marketing. What about generating fast cash flow?
EVERY small business needs to generate fast cash flow.
So how do you do that as a small business owner? What about generating profits? Generating more cash flow is great… but not if you don’t get to put any of it in your pocket at the end of the day. How would you like the answers to all of these problems?
Firstly …there are 3 common mistakes business owners make in developing wealth in their business.
- Mistake #1 they fail to get professional help.
- Mistake #2 they don’t know the fundamentals required to successfully market their business and attract as many new clients as their business can handle.
- Mistake #3 they have no idea how to use their marketing to generate immediate cash flow.
Let’s explore these three, and show you how you can easily and systematically overcome them all.
Mistake #1… Small business owners fail to get professional help. Can you name me just one professional athlete who does NOT have a coach? There aren’t any. Tiger Woods has 9 coaches guiding him in everything from his golf game to his financial investments. But do small business owners really need professional help?
Remember the TV ads we previously discussed? Those ads are created by “professionals.” Unfortunately, those professionals have no clue what they’re doing. Everything they’re doing in marketing and advertising today is wrong! But let me prove that to you right now.
If you currently use any form of marketing such as a print ad, brochure, postcard, flyer… or for that matter… your company website, take it out and look at it carefully. And if you don’t have any form of marketing right now, stop reading for a few minutes and take out a sheet of paper and sketch out what you think would make for an effective ad for your business.
It doesn’t have to be anything formal or fancy… just create a basic outline of the ad and where you would locate the various elements on the page. Do this right now. Now that you have your ad… or a mockup of your ad sitting in front of you…
Let Me Provide You With The Little Known Secrets That Produce More Leads Than Your Business Can Handle.
99% of all marketing professionals DON’T know the lead generation secrets I’m about to reveal to you. This information is so powerful and compelling; it will position you in the top 1% of all lead generation professionals today. This example will show you why every small business owner should acquire a step-by-step roadmap as they start to generate leads for their business.
Here’s what a true marketing professional will know… and help you implement into your marketing. It’s known as the “conversion equation.” this conversion equation will make sure you NEVER have to compete on price. Instead, you will start selling your product or service for what it’s really worth.
You’ll drive in more leads and increase your advertising response by 10 to more than 100 times. You will convert a higher percentage of those leads and dramatically increase your number of sales. You will get a bigger bang for your marketing buck. The bottom line is this… you will literally create a profit faucet that you will have TOTAL control over.
First, you MUST understand what marketing is supposed to do. Its purpose is actually three fold…
- Its first job is to capture the attention of your target market.
- Second, it must give them the hope that reading or listening to your marketing will give them enough information to help them make the best decision possible when buying whatever you sell. In other words, train and teach them how to recognize the true value of your product or service… and conclude that you… and you alone… offer the best value versus your competition.
- Marketing’s third job is to lower the risk of taking the next step in the buying process… and if necessary… continue to educate the prospect regarding the value you offer.
- Marketing that accomplishes these three objectives will result in your prospects and customers coming to one single conclusion… that they would have to be an absolute fool to do business with anyone else but you, regardless of price.
It’s estimated that as many as 96% of all small businesses fail within their first 5 years. The main reason for this tremendously high failure rate has to do with the lack of expertise when it comes to generating leads and making the phone ring. Most small businesses don’t know anything about those three things we just discussed that marketing is supposed to do.
When You Can’t Communicate the True Value Your Business Offers, You’re Doomed to Forever Compete on Price
The conversion equation will change all of that for you forever. It’s going to be the backbone of your strategic marketing plan. It’s the foundation on which everything else we build for you is based. Let me give you a quick overview of the conversion equation has four main components…
First, we must Interrupt your prospect.
We must get your qualified prospect to pay attention to your lead generation marketing. Simple enough to say, but a lot more difficult to pull off in real life unless you understand what you’re about to learn here. The interrupt is done through your headline if your marketing is in print… or it’s the first thing you say if you’re marketing through radio or TV.
The second component is Engage.
Once your prospect is interrupted, it’s critical we give your reader the promise that information is forthcoming that will help the prospect make the best buying decision possible. In other words, it must help facilitate their decision to pick you over anyone else. This is the job of our subhead line.
The interrupt is our headline that highlights a specific problem that your prospects are looking for a solution to… and the engage is our subhead line that promises them that you offer a solution to the problem we mentioned in our headline.
The third component we need to include is Educate.
Once we’ve interrupted and engaged your prospect, we have to give information that allows them to logically understand how and why you solve the problem they’re facing. This is accomplished by giving detailed, quantifiable, specific and revealing information. This is typically done in the body copy of your ad. When we educate, we need to reveal to your prospects the important and relevant information they need to know when making a good decision, and that your business… and yours alone… provides it to them. The interrupt and engage hit the prospects emotional hot buttons. Educate is the logic they need to justify picking up the phone and calling you.
The fourth and final component of our conversion equation is your Offer.
Now that we’ve interrupted your prospect based on problems that are important to them… engaged by a promise of the solution… and they’ve examined the educational information that makes your solution real and believable… the last step we need to take is to give them a low risk way to take the next step in your sales process. We do this by offering a free marketing tool, such as a report, brochure, seminar, audio, video or something that will continue to educate them. Your offer will allow your prospect to feel in control of their final decision to call and buy from you.
So our conversion equation is interrupt, engage, educate and offer and together they equal market domination.
Now here’s the problem. Most marketing today only contains two of these components. They interrupt by throwing something at you that’s either familiar like Tiger Woods… or unusual like a monkey or talking pets. Sometimes they like to use both. Then once they grab your attention, they make you some type of offer such as “call now for whatever.” They have left out the engage and the educate, and marketing seldom succeeds when that happens.
In fact, the only time this type of marketing does succeed is when you can afford to run the ad over and over nonstop for an extended period of time. M&Ms – Melts in your mouth, not in your hands…. and things go better with Coke have literally been rammed down our throats by Fortune 500 types. After hearing these slogans thousands of times, of course we’re going to remember them. But how can a small business owner like you that doesn’t have a billion dollar marketing budget successfully market your business. The answer… you can’t… UNLESS you follow our entire conversion equation.
This Is Why Every Small Business Owner Needs To Seek Out Our Professional Help.
But finding professional help is often frustrating… and at times, costly. That’s why I wanted to teach you our conversion equation of interrupt, engage, educate and offer. Now you know our conversion equation… and you can use it when seeking out the professional help you need for your business.
And by the way, did you notice that in the information we just discussed we also covertly covered mistakes #2 and #3.
Earlier I said that the second biggest mistake small business owners make involved the fact that they don’t know the fundamentals required to successfully market their business and attract as many new clients as their business can handle.
Well, now YOU do know the fundamentals… and you can use them to out-market and outsell your competition and create a market-dominating position for your business… and then insert that position into your marketing by following our conversion equation to the letter.
And the third biggest mistake small business owners make focused on the fact that they have no idea how to generate immediate cash flow.
When you follow our conversion equation in every form of marketing you do… from your business cards to your company website, the financial results are instantaneous and immediate. And best of all, our conversion equation can work for your business as well… producing immediate results. Our conversion equation contains the fundamental components you need to insure your business is successful from this point forward. The conversion equation will make your phone ring and position your business as the dominant force in your market. It provides the marketing foundation that will enable you to generate immediate cash flow.
If you’re not generating enough leads, cash flow or wealth from your business or frustrated with clients you keep missing out on, the information in this chapter has the power to help you have a Million Dollar Mindset
But if, and only if your actually use it!
INFORMATION WITHOUT APPLICATION IS WORTHLESS
Competitive Edge Coaching