Month: May 2017

How to build trust

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Trust

TRUST is they Key to develop long term relationships w customers and clients… BUT…How do you yell from the roof tops and say “TRUST ME, I AM A GOOD PERSON” ? What do you do to earn the trust of your clients? What to you do to ensure that your clients continue trusting you? It all comes down to a close relationship where trust is earned.

5 top tips to help your clients trust you.

1. Keep in touch with your clients.
Do not just call your clients when you need to make money and they are an easy target. People are not stupid; they do not need to be hounded by you, but they do need to know they have value beyond a payment. Send a birthday email. Call them regularly. Send out a regular newsletter offering them knowledge and entertainment.

 


2. Be Consistent.
My local hairdresser is consistent. At every appointment there is a process. Be seated, offered a magazine, offered a coffee or water, a 5 minute consultation and then over to the seats to have your hair done. A text message 6 weeks later to get your hair done again. The consistency of their processes makes me feel comfortable. The first time a new customer goes they feel unique and cared for. The subsequent times they understand the process and feel relaxed through the consistency. Comfort and understanding earns trust.

 


3. Do not distort the truth.
People know that if they buy a door knob it is not going to change their lives, so do not say it will. Be honest with your clients. If you do not know the answer, tell them so. Let them know that you will go out of your way to find the answer.

 


4. Get customers to vouch for you.
Case studies and testimonials are a must. If people can identify with someone that is happy with your service, they will feel comfortable. Ask for testimonials as part of your sales process. If you have 100 customers, you should have 100 testimonials.

 


5. Adopt a cause.
Get out in the community. If people see you actively working out in the community, they will not only see you, but think highly of you because you are not hiding behind a desk in a dingy office somewhere. Get involved, coach a sports team, help with RSPCA, fund raise for your favorite charity or school. If you have a little money for marketing, you could create a community event. The media may even cover it, boosting your profile.


Clients want to trust us all. We are a nation who are eager to trust. With care, consistency and competency, trust is easily earned. The most important attribute to remember is to trust yourself. Trust yourself to be an exceptional business person. Trust yourself to deliver the best possible service to your clients. Trust in yourself and your clients will follow suit.

For more help in marketing your business without spending money on advertising Please download my new E-Book “Generate Leads without spending a Cent on Marketing”

click here http://eepurl.com/bitR9P Generate Leads -

 

 

Paul Duncan Marketing and Lead Generation Strategist

P: 0433440881

E: Paul@paulduncan.com.au

http://www.paulduncan.com.au

How to Dominate your Competition using my Marketing Equation

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When You Can’t Communicate The True Value Your Business Offers, You’re Doomed To Forever Compete On Price

As human beings, we’re all after just one thing when we buy something… the best deal! Unfortunately, when you use platitudes and jargon throughout your marketing, there’s absolutely no way to tell who is actually offering the best deal. Everyone says they have the lowest prices, the highest quality and the best rates. So who do you believe? There’s only one way to know… and that’s to research every single business that offers what you want to buy. How many of us have the time or patience to do that? So most of us just automatically assume that everyone is pretty much the same, and therefore we default to calling on the business that offers us the lowest price.

Competitive Edge Marketing Conversion Equation will change all of that for you forever. It’s will be the backbone of your strategic marketing plan. It’s the foundation on which everything else you do in your marketing is based. The Competitive Edge Marketing Equation has four main components…

First, we must interrupt your prospect.

We must get your qualified prospect to pay attention to your lead generation marketing. Simple enough to say, but a lot more difficult to pull off in real life unless you understand what you’re about to learn here. The interrupt is done through your headline if your marketing is in print… or it’s the first thing you say if you’re marketing through Networking or Media.

The second component is Engage.

Once your prospect is interrupted, it’s critical we give your reader the promise that information is forthcoming that will help the prospect make the best buying decision possible. In other words, it must help facilitate their decision to pick you over anyone else. This is the job of our subhead line. The interrupt is our headline that highlights a specific problem that your prospects are looking for a solution to… and the engage is our subhead line that promises them that you offer a solution to the problem we mentioned in our headline.

The third component we need to include is Educate.

Once we’ve interrupted and engaged your prospect, we have to give information that allows them to logically understand how and why you solve the problem they’re facing. This is accomplished by giving detailed, quantifiable, specific and revealing information. This is typically done in the body copy of your ad. When we educate, we need to reveal to your prospects the important and relevant information they need to know when making a good decision, and that your business… and yours alone… provides it to them. The interrupt and engage hit the prospects emotional hot buttons. Educate is the logic they need to justify picking up the phone and calling you.

The fourth and final component of our conversion equation is your Offer.

Now that we’ve interrupted your prospect based on problems that are important to them… engaged by a promise of the solution… and they’ve examined the educational information that makes your solution real and believable… the last step we need to take is to give them a low risk way to take the next step in your sales process. We do this by offering a free marketing tool, such as a report, brochure, seminar, audio, video or something that will continue to educate them. Your offer will allow your prospect to feel in control of their final decision to call and buy from you.

So our conversion equation is Interrupt, Engage, Educate and Offer and together they equal Market Domination.

Now here’s the problem. Most marketing today only contains two of these components. They interrupt by throwing something at you that’s either familiar like Tiger Woods… or unusual like a monkey or talking pets. Sometimes they like to use both, then once they grab your attention, they make you some type of offer such as “call now for whatever.” They have left out the engage and the educate, and marketing seldom succeeds when that happens. In fact, the only time this type of marketing does succeed is when you can afford to run the ad over and over nonstop for an extended period of time. Plop, plop, fizz, fizz… melts in your mouth, not in your hand… and things go better with Coke have literally been rammed down our throats by Fortune 500 types.

After hearing these slogans thousands of times, of course we’re going to remember them. But how can a small business owner like you that doesn’t have a billion dollar marketing budget successfully market your business.

The answer… you can’t… UNLESS you follow our entire conversion equation.

For more help in marketing your business without spending money on advertising Please download my new E-Book “Generate Leads without spending a Cent on Marketing”

click here http://eepurl.com/bitR9P Generate Leads -

Paul Duncan Marketing and Lead Generation Strategist

P: 0433440881

E: Paul@paulduncan.com.au

http://www.paulduncan.com.au